NGVAmerica Presents on NGVs at SGA Conference in Charlotte
On Tuesday, NGVAmerica’s Director of Market Development Stephe Yborra addressed attendees of the Sales & Marketing educational program track at the Southern Gas Association’s Spring Gas Conference & Expo in Charlotte, North Carolina. His update covered the impact the eight month oil price decline has had on NGV market development, recent NGV production/sales trends, as well as oil versus gas value propositions for various applications based on U.S. Department of Energy (DOE) Energy Information Agency (EIA) pricing data.
Yborra also summarized eight areas of local gas company (LDC) NGV market development best practices, highlighting examples of activities involving list development, lead generation and follow-up, communications, advocacy, education, project development, trade ally collaboration and rate design. The 1.5-hour session wrapped up with a spirited Q&A period. For more information on NGVAmerica’s future market development and outreach activities, contact Tom Sheehan at 207.925.1136 or firstname.lastname@example.org.